Domain Name Registration Service

We are rendering Domain Name Registration Service. These provided services are delivered under the stern supervision of adroit personnel as per set industry principles. In addition to this, these provided services are attributed amid our client for reliability and cost-effectiveness.

A domain name is an online identity of a company or a personnel. Choose the best available website name for your company or for your personal use and mark your online presence. Captivating the skills of our professionals, we are involved in rendering Domain Name Registration.

Domain Registration is the first step towards establishing your online identity and introducing it to the world. Techevolution Digital is one of the leading Domain Registrars in the world and plays a major role in any aspect that is related to the Domain Industry. In addition to enabling easy registration of Domains, Techevolution Digital provides additional facilities like-

• Domain Transfer
• Excellent and reliable assistance in case of any issue
• Providing alternative Domain Names

Web Design Services in Mumbai

Web Design Mumbai Services company Techevolution Digital is an ability of designing a website with imaginative thoughts and eye-catching look. In this method you know how to distribute your thoughts concerning your harvest and services to broad-spectrum community. 

Web Design Mumbai Services company Techevolution Digital offers the websites which are includes the source of your connectivity towards the international market. An attractive design of the website can improve the probability of accomplish higher earnings in the international website section.

If you believe of website devise it is significant from business peak of view. A well designed website for all time illustrates patrons. Web Design Mumbai Services company Techevolution Digital includes the vital principle of a website is to make available functional in sequence regarding your harvest and services to clients. 

Web Design Mumbai Services company Techevolution Digital Formulate confident that consumers find the accurate memorandum the instantaneous they look through your website. Since it is very imperative to furnish the client the meaning which is proper for your dealing in this way you can augment you’re the commerce on the web site.

Logo Design for Companies & Individuals

At Techevolution Digital we know that choosing the right brand name is very important. That is why we assist your business in creating the best corporate branding image. Names or words have the ability to move people.

The Techevolution Digital Brand service is a proprietary process created by the Techevolution Digital Brand Team that, when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer which, over time, will build brand equity and increase brand value.

Creative Design @ Techevoution

Techevolution Digital creates professional logos design that make available instant recognition and position for your company or organization.

A Techevolution Digital logo design is a sophisticated symbol epitomizing the philosophy of your company or organization and is part of its commercial uniqueness. Its slight suggestion of your products or services triggers the marketing progression.

A logo or brand is not only artwork. It is stand for your business, the significance of which cannot be overvalued. Your logo/brand design in London is your business asset.

The attendance of a logo design on business cards, documents, advertisements, brochures and websites not only improve the visibility of your company but provide the business a characteristic identity. At Techevolution Digital, we offer professional logo design services at very cost effectual charge. Our team of professional logo designers enables you to get the most excellent possible logo design for your business purposes.

• Stays in the memory of the target audience
• Inspires customer confidence
• Represents your business professionally

Let Techevolution Digital help you find the right brand for your company.

Logo design service:

We will develop a Logo for you company within days. We will create an individual LOGO to identify your Business as a corporate sign.

Web Design And Hosting For India

Like most of us when coming home we scroll through the mail and have a look at all the specials. Or is that the way it used to work? Market research has shown that more and more people surf the net for what they are looking for.

Here is a few quotes I found on whiles investigating this.

“More and more people are turning to the Internet as their preferred source for news, research and business transactions. Traditional advertising is simply not enough if you want to capture the attention of today’s modern audience.”

“. If you are not advertising on the Internet today, you are losing a large percentage of the audience you may have reached a couple of years ago.”

With this in mind we also did some market research on owning a Web site and the pricing. This is obviously the best way of advertising on the World Wide Web.

We at Techevolution Digital makes a website for small to medium enterprises on the world wide web. Our target is basically for the Indian markets.

Techevolution Digital gives a professional and affordable website design services and hosting services to their customers which includes Domain Registration, Logo Design services, Website Maintenance etc. 

Techevolution have gathered vast knowledge base through continuous innovation and learning, we have done it all. We have successfully delivered numerous projects in the areas of Application Development, Web Designing & Development, Content Management System and E-Commerce Solutions. We are accustomed with an urge to inconsistently explore more. 

At Techevolution we just do not believe in providing mere web presence to our clients - we believe in giving exceptionally more. A Good designed website with visual appeal, user friendliness, rich content is sure to attract & retain visitors, appreciate your services and translate leads to sales. With over 5 years of experience to fall back upon we have emerged as a leading web Development companies in Mumbai, India. From static HTML based websites to DB (database) driven Content Management System (CMS), e-Commerce or Portal web development to Classy websites, trust us to give you a website that meets your business needs.

Please visit our Website

Or to go get our prices

Thank you for taking the time to read this Article.

Before You Redesign Your Web Site

 It’s a familiar story. Your Web site was designed around the time when an upstart named Google was just getting their foot in the door of the Search Engine market. At the time, it was a great Web site. It might have even had some cool new features like some JavaScript rollovers or maybe even some Flash.

Unfortunately, times change. Those image rollovers that you used to think were innovative are now horribly outdated and your competition seems to have redesigned their Web site about every 6 months since yours went live several years ago. It’s time to redesign.

It sounds like such a great project that it couldn’t possibly go wrong, but trust me.

Website Design and Graphic Design Services

Techevolution Digital, a private limited company owned and operated by Dheeraj Mishra was registered in August of 2015 in the state of Maharashtra and started business in September 2015.

The company will offer website & graphic design services to clients from all over, but is based in Mumbai, India. Techevolution Digital is able to handle clients from remote location to all over the country. We are present almost on every digital platform like JustDial, Sulekha, Indiamart etc. This saves time and eliminates the need to hire a manager for the business. This is extremely good considering the business is new, of course, and every minute that can be dedicated elsewhere greatly helps the company.

Techevolution Digital was started by Dheeraj Mishra after his employment as senior web designer for Happy To Help You in 2015. Prior to this, Dheeraj Mishra graduated from the National Institute of Information Technology (NIIT) with Software Engineer Degree. Studying under experienced professors.

Dheeraj believes that the importance of the grid, precise, effective, and clean layout in
design is paramount. This philosophy has been carried into Techevolution Digital.

While Techevolution Digital is a new company, it remains very flexible. Dheeraj’ time is dedicated to many paid and volunteered projects under the umbrella of Techevolution Digital. Due to the way the company is setup, it will be sure to have a solid foundation for years to come.

Converting Traffic Into Adsense Traffic

If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.

There are many ways to turn traffic into AdSense traffic and here is a short list of them with a description for each.

The first thing that you need to do is tune up your site’s contents. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder) most people can make their AdSense sites veritable cash cows.

To begin, you should find out what your site’s keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analyzer.

You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words could be doing better then what you currently have.

From that point on try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords as often as you can in the links on your site.

Because of the way Google AdSense works this is a sure way to increase your earnings because you’ll get better ads in your AdSense banners, similar to how you would get a better Google PageRank

It’s also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you’ll get more hits on your ads.

It’s also very important that you choose the appropriate formats for your AdSense banners and the best locations for them. While this is a much wider subject you should generally know that the top three Google AdSense formats are: 336×280 large rectangle 300×250 medium rectangle and 160×600 skyscraper.

Make sure you choose the appropriate colors for the ads, as making them too different from your site’s content (or just different in a bad way) is sure to make visitors regard them as banners which have nothing to do with the site itself.

Make sure these ads are positioned where they’ll generate the highest amount of profit. Most times, that location is said to be right before the beginning of your site’s actual content.

On pages with a long text body, you might find skyscrapers to do better, simply because users get exposed to them for more time. Also, for sites with news or similar items, you might find a good position to be at the bottom of your content, because that’s when people are finished reading your story and are looking for something else to do.

You should use more AdSense units if you have a lot of text on your page. Just make sure not to overdo it because you might find that you will get a lot lower CTR and lower revenues then you were getting in the first place by employing this technique inappropriately. You can add as many as three units, so use them wisely.

There’s a Google AdSense Preview Tool that will let you visualize what ads would get served on your page and it can come in very handy as a testing mechanism.

Just make sure you respect the AdSense policy regarding click fraud. As a pointer you could place a picture next to your adds, just make sure to leave some room in between in order to make sure this isn’t regarded as encouraging visitors to click the link.

Of course there are more ways to increase AdSense traffic from your site, but these should serve as a good starting point for income maximization.

Which one is better Google Ppc Or Search Engine Optimization

Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy. (Learn more about our search policy here.)

PPC ads like Google Ads are paid online advertisements which appear next to relevant searches and other content on the web. Running a Google Ads campaign does not help your SEO rankings, despite some myths and claims. However, PPC ads can be helpful in connecting with a wider audience online.

So which should your business use: SEO, or a PPC option like Google Ads? Let’s explore how each works, and the benefits of both.

What is Search Engine Optimisation (SEO)?

SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.

There are a number of things to look for when trying to improve your site’s SEO (or having an SEO expert guide you through the process). First, and most important, make sure the writing on your website is clear, helpful, and descriptive. Explain your topic in simple, easy-to-read language, and try to include words you think a user might search for when looking online for what you offer.

If you do include search terms in your site copy, make sure you’re still talking to the people you hope will use your site, and not trying to talk to or trick the Google algorithm – cluttering your page with too many search terms (especially out of context) or putting up fake pages you don’t intend users to see can lead to Google considering your pages deceptive and ignoring your site. Also, don’t use text images for important titles, content, or links, since the Google bot doesn’t recognize those. Just think about what will be easiest for a user to navigate and understand, and stick to that.

Having other sites link to yours (whether they’re blogs reviewing your products or services, satisfied customers, business associates, listicles, or anything else) can also help your ranking, by showing Google that your site is relevant to people’s interests online.

There's no cost to appear in organic search results like Google's, and making small changes to your website with an eye to SEO can greatly impact your search rankings over time. You can learn more about how Google organic search works here and how your content is performing using Search Console, you can learn more and receive support here.

What is Google's Pay-Per-Click(PPC) ?

Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show an ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can't frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.

Google Ads also gives you the option of promoting your business outside of Google Search, by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites from the network, or choose the types of people you’d like to reach, and let Google Ads create a list for you.

A PPC ad solution like Google Ads doesn’t have the same results as SEO, and won’t improve your organic search rankings. But, because of its flexibility, Google Ads can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours.

Why Won't Google Ads PPC marketing help my SEO?

Google’s first responsibility is to provide Search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for.

But can Google Ads tools be used for SEO purposes?

Google Ads comes with a suite of tools that you can use to figure out how to optimize your site. For example, the Keyword Tool can help you create a list of terms related to your business that generate a lot of searches, which you could then integrate into your site’s content. You can also use Google Ads tracking tools to measure whether changes to your site and ad campaign are leading to more visitors or conversions.

Google also offers non-Google Ads tools to small businesses for free. The Search Analytics report in Google Analytics, for example, can track which queries are bringing more visitors to your site even if you aren’t currently using Google Ads.

So should I invest in SEO or PPC?

Ultimately, it’s up to you which option is best for your business, but it’s worth considering that both SEO and PPC ads can help in different ways. These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions – and both SEO and Google Ads can help you connect with them when they’re looking for what you offer. SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found – even if the optimization process takes awhile to get right. Google Ads lets you reach customers more immediately, no matter how large or small your business is, and also lets you customize your campaign on the fly, but it’s worth considering that both SEO and PPC ads can help in different ways.

 These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions – and both SEO and Google Ads can help you connect with them when they’re looking for what you offer. SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found – even if the optimization process takes awhile to get right. Google Ads lets you reach customers more immediately, no matter how large or small your business is, and also lets you customize your campaign on the fly.

Using SEO and Google Ads together may give you the best chance of bringing traffic to your site in the short term, and enhancing your business’s presence online for long-term success.

A step by step guide on how to use BHIM app

At a programme in New Delhi on Friday, Prime Minister Narendra Modi launched the mobile payment app BHIM (Bharat Interface for Money). Developed by the National Payments Corporation of India (NPCI), BHIM is an aggregator for all UPI-based services offered by banks.

UPI, or Unified Payment Interface, is a payment system that allows money transfer between any two bank accounts by using a smartphone. UPI allows a customer to pay directly from a bank account to different merchants, both online and offline, without the hassle of typing credit card details, IFSC code, or net banking/wallet passwords.

Here’s a step-by-step guide on how to use the app:

1. Android users can download the application from Play Store by searching for ‘BHIM’. The app is not available for iOS users yet.

2. Install the application and choose your language. The app will prompt you to verify your phone number using an SMS. Click on Next and wait for the verification process to be completed.

3. Once the verification is complete, input a four digit passcode.

4. After a passocode is set, the app will ask you to select your bank. Once the bank is selected, the app automatically picks up your details using your phone number. Select the primary bank account that will be used for all your transactions.

5. The app displays three options — send, request and scan/pay. Transactions are possible only between verified phone numbers.

6. To send money to someone, type in their phone number and the amount to be transferred. The app will prompt you to input your MPIN, usually a four or a six digit code that authenticates a mobile transaction.

7. Likewise, you can request money from someone, using their phone number.

8. The third option, scan & pay, allows users to transfer money using a QR code, a two dimensional black and white barcode which can be decoded by a smartphone or a tablet. Each phone number is assigned a QR code which can be accessed under profile on the home screen.

Also read: Bhim VS Paytm

BHIM vs Paytm

PM Narendra Modi last week launched Bharat Interface for Money, or BHIM, which has been built on top of the United Payment Interface (UPI) launched last year. If companies like Paytm, MobiKwik and Freecharge were having a field day since November 8, the BHIM app could mean lower business for them because on the face of it BHIM seems a more convenient and simpler app for consumers.

According to Amitabh Kant, CEO of Niti Ayog, the BHIM app has been downloaded for more than 3 million times on Google Play Store and over 500,000 transactions have already been made so far. Considering the app is not available on iOS and Windows yet, that is a huge number already.While BHIM has ease of access, Paytm is more widely used across the country. Both have their flaws, both have their benefits but which one comes out on top? Let's take a look.

Usability

BHIM is NOT an e-wallet. It can be considered an easier way to access your bank account to make payments, transfer and receive money. This means you don't need to add money to BHIM, since it is basically your bank account. There are several ways through which you can use BHIM, using a phone number if your bank supports UPI, using IFSC and MMID, and using unique QR codes. You can also access all the features being offline by using *99# USSD code.

The installation and setup of BHIM is incredibly easy, Paytm is not so much.

This doesn't mean using Paytm is difficult, it can be said that BHIM is easier than Paytm. To use Paytm you need to add money to the wallet each time it runs out of money, the app comes with several features and options that can be a tad bit confusing to the first-time user or someone who never used a smartphone before.

Most banks in India are UPI-enabled by now, which means all you need is a phone number to send or receive money through BHIM, the same goes for payments.

Security

Paytm has put up several security measures in place. All transactions between Paytm and banks are made through gateways that have their own security systems, it also employs PIN or pattern lock to access the app. Paytm has been in the market for years now, and no hack attempts, successful or otherwise, have been reported so far. So it's safe to assume that Paytm is pretty much secure.

On the other hand, not much is known about BHIM's security. The app uses three levels of authentication, first between the app and the phone, second between the app and the bank, and third between the bank and the phone. All of this sounds good enough.

Lucideus Tech, one of the companies involved with BHIM apps, says that BHIM's security is "in line with what a Google Wallet or Apple Pay will be using". That is reassuring. However, in our brief use of the app we found it to be buggy as it cancelled transactions without giving a reason, or put a transaction on hold for no apparent reason, we cannot really put our faith in the app as far as security is concerned. We do hope that it will improve in the coming days, and maybe we will have some more clarity about security measures taken by banks, government and the app itself.

Reliability and trust

Launched by National Payments Corporation of India (NPCI), BHIM carries government's name with it, which of course inspires more trust than a private firm. Since BHIM is a UPI app, you can always contact your bank in case anything goes wrong.

Paytm has also put its measures in place if something goes south, however, they require long, tedious talks with customer care executives and may end up in long mail trails too. Since Paytm is not just roadside vendor who would deny having done business with you, you can rest assured to find a solution to a problem eventually.


In terms of usage, Paytm is currently more reliable. Its servers seem more robust and there are fewer bugs. BHIM, on the other hand, is having some teething issues.

Conclusion

It is still too early to send out a verdict on BHIM, however, we can say for a fact that it is possibly the easiest online payments app out there. There is no doubt that BHIM is a long distance from overtaking the popularity of apps like Paytm, but if the makers patch the bugs and put in more efforts to market it better, somewhere in line with what Paytm, Freecharge and MobiKwik have been doing, BHIM could become the best cashless solution India was looking for.

Introduction to Digital Marketing and its Benefits

Digital marketing is known by many other names – Online marketing, web marketing or Internet marketing. Traditionally, marketing is done via advertisements on radio, television or the Print media. Digital marketing, on the other hand, is done online, over the Internet.

You probably use Internet for two to three hours or more in a day. But, are you aware that Internet can be such an effective medium of advertising? Well, it is not just an effective medium; it is an effectively successful medium.

Digital marketing involves promotion of the services and products, just as traditional marketing does. It, however, reaches a larger number of people. Almost everyone you know has a social media account. Advertising on social media is also a form of digital marketing and a very cost effective method. You can reach a large number of people with the relevant information timely.

So, what is the importance of Digital Marketing?
Digital marketing works on the simple premise – time is money. This statement is of prime importance in today’s world. For example, consider the shopping situation today and compare it with your parent’s days. How much do people go out to shop? Most consumers prefer online shopping. Why? Well, it saves a lot of time and they get more options without having to move out of their houses. They get a wide range of choice that they would not get in a store.

This online presence of people has improved brand recognition at a worldwide scale. For small scale businesses, digital marketing is the best form of advertisement.

How beneficial is Digital Marketing?
Creates Awareness – To help you understand how beneficial digital marketing is, consider this simple example. When you are browsing your timeline on Facebook or any of your preferred social networking sites, you might see many advertisements on the side. You would be surprised at how many times you click on one of those advertisements because they seem relevant. I am sure, many times you are unable to resist and end up making purchases at one of those sites.

Even if you don’t, there are a number of people who do. Most importantly, though, when you click on the Facebook advertisement, you find out about a new brand that you would not have heard of through traditional media.

Thus, digital marketing creates awareness about products and services in a simple and efficient way.

Provides Equal Opportunities – A person with a small scale business may not be able to use the traditional forms of marketing. Money is necessary and this form needs you to spend a hefty sum of money on advertisements for people to know you. However, when you opt for digital marketing, you need to have a well-planned website and you can draw traffic to it smoothly.

The size of your business does not matter here. What matters is the quality of service and products that you are offering. You can get easy online visibility without spending much when you are on social media.

Understand the Consumer’s Response – Another big benefit of digital marketing is that you can view how well your business is working and see the results of your hard work. If you feel that a particular area of your business needs more attention, then you can make changes in your strategies.

You get real time response from consumers. One mistake will have the consumers backing out. But, the best part is that you can rectify the mistake immediately and pull the customers back.

There are various tools like Google Analytics to help you determine how well you are doing. These tools are accurate and easy to use for anyone. The results are real time as well because in a matter of a few hours, you can see a peak in your traffic, sales, revenue and subscribers.

Going Viral – I have seen a large number of advertisements going viral because people liked it and could share it with others in a matter of seconds. This is not possible with the traditional marketing means.

The best example is the ‘Kolaveri Di’ video that became immensely popular. The music was catchy, foot tapping and captivating. Similarly, there are many advertisement videos that become viral. If it provides value to the consumers, then they like it, share it with their family and friends, who share it further.
It is shared a hundred times in a matter of a few minutes.

To give you statistics, on an average, a person on Facebook has 190 friends. Out of those, 12% have a chance of seeing a shared or liked post. This means, that even if one person shares your ad, 15 people would see it, and these are modest estimates. If these people share the same thing too, the post could become viral instantly.

No Sales Calls – One of the biggest advantages of digital marketing is that you don’t get calls if you have not subscribed to a service.

The advertisement style is not pushy. People are looking for the products that are delivered to them and thus, instead of being angry, they are thankful. It is tailored to people’s needs and allows the practical demonstration of targeting only that customer base which needs the product or service.

10 reasons why you can still use Google AdWords:

1. Small Initial Investment

This is the major reason why Google AdWords is so popular. Google AdWords comes with a small initial investment. You need to pay only a small amount to create an AdWords account; thereafter you can bid on the best keywords. After creating the Google AdWords account and releasing the content, the payment is billed after every click. Therefore, with each click, a certain amount is billed and if no click happens, no amount is billed. In such a case, Google AdWords comes with assured clicks, and payment is billed only against clicks. Thus, there is no loss if keywords generated are perfect, and effective related measures (discussed later in the article) are taken.

2. Defining Budget

This is another important reason why Google AdWords is used. You can set your own budget with Google AdWords and monitor your budget, thereby reducing any overspending. After the account is created, the bid for any keyword is independent of choice. Therefore, any keyword that performs well can be bid high for better results. And a keyword that does not perform well and does not bring any profit to the site can be removed from the campaign. Also, keywords that bring more clicks but less conversion can be removed or bid with a reduced amount. You can also control your budget during a crisis. At times, when a site is down, a bid can be reduced in order to control the defined budget. Thus, defining the budget becomes another essential reason behind the use of Google AdWords.

3. High ROI

Google AdWords comes with a Return of Investment (ROI). This means you need to pay Google per click, which suggests your investment is returned against assured business. Google AdWords increase click through rates and visits; therefore, there is a greater chance of business. Now, by following some other rules such as generating the best converting keywords, effective bidding, a fast loading site, and so on, these clicks can be converted into profitable business. Therefore, Google AdWords ROI makes people pay only for business and profit, so evident loss can be controlled.

4. Target Traffic

This is another important and very useful aspect of Google AdWords that serves as a major reason behind the use of the Google AdWords campaign. By using this, you can bring targeted traffic directly to a Web site. As ads are displayed along with a defined title and description, a serious audience will end up clicking these links and taking a further call to action. Thus, Google AdWords serves as an effective way of bringing traffic to your online business. This target traffic can be defined as per location and places as well. There are options through which you can specify a definite keyword for a specific location. This increases the rate of visits and conversion, which improves the business of a site tremendously.

5. Test Marketing Campaigns

These campaigns are another major reason why you can still use Google AdWords. Test Marketing Campaigns means using different types of ads for different keywords. If a certain ad campaign fails, you can use a different campaign with a different title line and description. For example, the first marketing campaign can be tested with an exact match, then a phrase match of the keyword, and so on. Such flexibility in a marketing campaign makes Google AdWords more usable. You can test marketing campaigns many times without paying anything extra. Thus, you get many chances to experiment with the right title line and description for display ads. The same goes for having keywords included. While good performing keywords can be bid high, low performing keywords can be bid lower or removed from the marketing campaign. Thus, you get enough tests to experiment with marketing campaigns, which serves as a major plus point for using Google AdWords.

6. Instant traffic

This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords. Google AdWords showcases relevant ads in relevant sites and also at the top of search pages, which increases the chances of clicks and visits, which later convert to business. Google AdWords brings instant traffic to a site, which would otherwise take a much longer time and require greater investment. Thus, as it comes with instant gratification against a certain investment, it becomes an effective way of bringing immediate traffic to a Web site, which translates into a profitable and successful business.

7. Tracking success

By using Google AdWords, you can track your success and take effective measures when required. You can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign against keywords. This allows you to decide on their future steps with regard to a certain keyword or marketing campaign. Suppose a keyword or a campaign is performing well; you can track its report and place it prominently with a high bid in future to increase traffic towards a profit-making business. On the other hand, a keyword or a campaign that fails to bring expected traffic can be removed for future usage. Thus, you can track success and failure in real time and decide on calls to action for future marketing.

8. Targeting ads locally

Google AdWords offers location targeting for display ads. You can specify definite display ads for certain locations, which will enable those particular ads to display exclusively to a particular location. This enhances the effective use of Google AdWords as it allows you to reach browsers at local, national, and international level. You can also customize ads in the local language to make them more useful and prominent for a particular location. For example, ads that will be displayed in France can be customized in French, which will have a direct impact on a French audience. By customizing your ads, you can focus on a targeted geographical audience with focused goals, which will give you a greater chance of getting instant traffic and business. Also, customizing ads per the seasons relevant to locations makes them more effective.

9. Suggested high volume keywords

Google AdWords does not just display ads, but also suggests high-volume keywords for an ad campaign that will convert to purchases and a profitable business. High-volume keywords are those that are searched the most, so including them prominently in the ads, title lines, and in the description improve the click rates for the ads. High- volume keywords can be included keeping in mind the competition. Also, as phrase matches for keywords work better, such search terms can be included for the ads and the campaign to be more relevant. This is another major reason why you can use Google AdWords.

10. Improves hands-on experience

By using the Google AdWords campaign, Web sites get instant traffic or gratification and therefore soon become effective direct marketers. Users perceive these sites as popular, and therefore are likely to click on the site for another purchase decision without giving it a second thought. Also, marketing through the PPC ad platform levels the playing fields for people and their competition. It gradually increases the value of the site and takes the business to a level of brand. Thus, the feature of improved hands-on experience makes Google AdWords more relevant for users aiming to generate profit from their Web sites.