why responsive web design is important, Responsive Web Design

A website with responsive web design is a site that is able to adapt to the screen it is being used on, regardless of what device it is. The website automatically reformats to give the user a better experience that it well suited to their device, and can give your site a number of benefits as well as being in line with Google recommendations. Still not convinced?

Increase in Mobile usage

In todays time maximum people in the world own a smartphone and they are using atleast two hours everyday to browse on internet, scroll through social media, carry out online banking and every online shop.

33% of internet users see their smartphone as the most important device for going online, and we spend twice as long online with our smartphones than laptops or personal computers. This could have a direct impact on the way we view websites.

Google's Recommendations

Google constantly updates its preference and the way it looks at websites, and one of the latest recommendations from the internet powerhouse is to have a responsive web design. Google now uses mobile friendliness as a ranking signal in search results. In other words, Google is rewarding sites that are fully optimised for mobile platforms. With responsive web design now deemed best practice for industries, its importance only increases in 2016. But what exactly can a responsive website bring to your business?

BENEFITS OF RESPONSIVE WEB DESIGN

With a responsive website, the content and pages are automatically flexible, fluid across all screen resolutions and various devices. In other words, no matter what device you are viewing a website on, the user will have optimal viewing experience including ease of navigation with a minimum amount of resizing and scrolling.

A responsive design can improve user experience and accommodate everyone, whether they are on a desktop or a smartphone or tablet. In providing the best possible experience, people will have a positive opinion of your website, meaning they will most probably return.

Through ensuring that your website is responsive, you essentially only have one website instead of two. This is much more cost effective; as opposed to having a separate mobile site to maintain, you only have your main site to look after. Likewise, SEO campaigns are much easier to maintain with only one site; if you were to have a separate mobile site, you then have two SEO campaigns. A responsive website is all round much easier to manage.

With the importance of mobile-friendly websites only increasing, take a minute to ensure your web design is the best it can be!

Why a Website is important for your Company

In the past, people used to open the print edition of local Yellow Pages to find a restaurant, a doctor, an attorney or a bakery. 

Today they go to a search engine like Google, Yahoo, Bing or AOL to find products and services they need. Once they find what they searched for, they open any specific business's website to get more information: prices, menus, special offers, benefits of any product or service, address, phone numbers or electronic forms to make an appointment or a reservation. Furthermore, they search for driving directions to your brick and mortar office or store.

If you don't have a company website, you may be missing a lot of sales. In fact, you are allowing your competitors to beat you to a sale just because your business doesn't have a website.

A company website has become an important marketing tool to attract new customers and to keep the existing ones informed of what your business is doing.

The point is not that your business needs a website, the point is that your customers expect your company to have it.